unleash your inner clash
how do you bring wrestling into clash of clans? you find the wrestler who was already playing.
wrestling and clash of clans already speak the same language. archetypes. rivalries. loyalty. heel turns. larger-than-life identities treated with complete sincerity.
the overlap between wrestling fans and clash players already existed inside player behavior. in collaboration with david new york, we turned the overlap into full-scale crossover mythology.
cody rhodes had been playing clash of clans for nearly a decade as overlordrhodes. he entered the campaign with built-in credibility before revealing himself as barbarian king in unleash your inner clash. wrestling's heel-turn logic, reframed through clash gameplay itself.
the second film expanded the cast. rhea ripley as archer queen. the undertaker as grand warden. bianca belair as royal champion. rey mysterio as minion prince. kane as p.e.k.k.a. becky lynch as valkyrie. jey uso as thrower.
wrestling and clash of clans already speak the same language. archetypes. rivalries. loyalty. heel turns. larger-than-life identities treated with complete sincerity.
the overlap between wrestling fans and clash players already existed inside player behavior. in collaboration with david new york, we turned the overlap into full-scale crossover mythology.
cody rhodes had been playing clash of clans for nearly a decade as overlordrhodes. he entered the campaign with built-in credibility before revealing himself as barbarian king in unleash your inner clash. wrestling's heel-turn logic, reframed through clash gameplay itself.
the second film expanded the cast. rhea ripley as archer queen. the undertaker as grand warden. bianca belair as royal champion. rey mysterio as minion prince. kane as p.e.k.k.a. becky lynch as valkyrie. jey uso as thrower.
the casting doesn't manufacture resemblance. it reveals it.
the hero solar system set the premise through the films. rhodes as barbarian king. the roster as their counterparts. crossover established at full scale. 2.6m youtube views. instantly translated across gaming and wrestling audiences.
the paid media nebula scaled the crossover across film. digital. gameplay integrations. platform-native edits. character logic recognizable across every format.
the social galaxy built momentum through rolling reveals. gameplay integrations. short-form content for repeat viewing. the animated follow-up generated an additional 2.4m youtube views ahead of wrestlemania 41.
the creator constellation turned existing player behavior into campaign credibility. as overlordrhodes, rhodes ranked in the top 10% worldwide. still running raids while preparing for wrestlemania 41 at allegiant stadium.
the experiential orbit carried clash of clans into wrestlemania 41 itself through an enhanced sponsorship at allegiant stadium. the game placed inside one of live entertainment's largest global broadcasts. viewership up 114% year-over-year.
a crossover campaign instantly claimed by gaming culture.
the casting was the conceit. the conceit was the truth.
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